Xbox Establishes New Entertainment Division Named XP to Oversee Film, Television, and Consumer Products

Variety Entertainment•Published: Oct 8, 2026 05:30 PM IST

Xbox is launching a new entertainment division named XP to consolidate its film and television, consumer products, strategic partnerships, and live experiences businesses under one roof. The newly formed division, which derives its name from the gaming term "experience points," will be headed by Kayleen Walters, the current president of Mojang and executive producer of the upcoming "A Minecraft Movie."

Division Consolidation: The new XP division unifies Xbox's film, television, consumer products, strategic partnerships, and live experiences operations.
Leadership Appointment: Kayleen Walters, current president of the Minecraft studio Mojang, will lead the newly formed entertainment division.
Industry Background: Walters also serves as the executive producer of the upcoming "A Minecraft Movie," bringing major franchise experience to the role.

The Context & Background

This strategic reorganization follows Microsoft's broader multi-platform push for its gaming IP, expanding successful video game franchises into movies, television shows, and merchandise. By centralizing these non-gaming entertainment initiatives, Xbox aims to replicate the cross-media success seen with adaptations like the "Minecraft" movie and previous television projects.

Why it matters:This restructuring highlights the video game industry's aggressive expansion into Hollywood storytelling, consumer products, and live events. By streamlining its entertainment portfolio under dedicated leadership, Xbox is positioning its premier franchises to capture wider mainstream audiences across global media markets.

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